“The sufi opens his hands to the universe
and gives away each instant, free." Rumi
As Associate Producer for the documentary film, Rumi Returning, showing on PBS this month, I was present for the film’s Interfaith Premiere at the National Cathedral in Washington, D.C. The film is the story of the life of Muslim mystic, Mevlâna Jalâluddin Rumi, known in the west as Rumi, bestselling poet in America. Andrew Harvey, one of the film commentators discussed the importance of Islam embracing its mystical roots of Sufism.
In New Mexico, Rumi Returning will air on KNME on Sunday, Oct. 19 at 5 pm and again on Monday, Oct 20 at 2 am. Other areas can check local PBS listings or see the film website.
You can see the Rumi Returning trailer here.
Any filmmaker will tell you the importance of having video on your website’s front page. For filmmakers, it’s a preview of their work or their product. It’s essential.
These days, anyone in any business will benefit from video on their front page. Recently Google purchased YouTube, the leader of the online video explosion and the #1 entertainment website. Now Google ranks your website higher if you use video, allowing you to leverage this growing environment.
Producer Nancy Fulton says her company uses PR WEB to pop their website links to the top of Google. “If you are marketing a product or service, you want to be where people can find you,” says Nancy. “Getting your article (with or without video) picked up by Google and the other search engines means people can find you when they need you.”
Find Nancy at http://www.indiealert.com or http://www.nobetterfriendmovie.com
I love the video on CommonCraft.com about the power of social media and how it can be used to a greater advantage than advertising, especially considering return on investment. Notice that it’s presented or hosted on SplashCast, noted by TodaysBestTools.com as a great new resource:
“The features and benefits that you will find in SplashCast shadow other forms of online marketing. Online marketing inherently evokes a negative connotation with many people. When you consider the power of opt-in advertising the negative aspects of online marketing dissipate quickly. Taking that into consideration consider SplashCast as a powerful demand driven online tool that if leveraged in the right ways can virally spread your message throughout the internet.”
That means you can imbed a video on your site using SplashCast and it can be easily embedded on other sites, allowing your message to spread. CommonCraft.com has monetized it with a store for their instructional videos.
TodaysBestTools adds:
"The SplashCast player is a …container that allows users to spread a message across diverse sites and it allows other users to take the message farther by embedding it again. The process of sharing and enabling the player to be embedded allows the content to propagate by demand across the internet."
Tom Turnbull of SplashCast says:
“We always let our clients know that some degree of editorial oversight is needed (whether provided by SplashCast or by the client).
“CBS just learned this lesson the hard way. They recently launched an iPhone application allowing “citizen journalists” to “report.” Unfortunately, there is no editorial oversight. The CBS Mobile Eye application is like a newsroom of amateurs without an editor.” That’s Tom’s kind reference to some un-CBS-like videos that were posted.
I want to try out SplashCast, but my first attempts stunk. I like the technology and idea that you can syndicate and update libraries of digital files across multiple devices and media types. I’ll look for remedial instructions (maybe it’s the Mac, she says) and write more later. If you try it, let me know.
